Beginning with a comprehensive review of your overall marketing plan, CRA will help you develop an online strategy that usually begins with a vibrant, informative and inviting website. Our approach to website development includes the following steps:
Discovery Phase – Here we begin with a preliminary interview with your website stakeholders. We provide some marketing research, which usually includes a review of competitors’ websites and website best practices in your industry. If you do not have a comprehensive marketing plan, we can provide more in-depth market research resulting in a recommended online marketing strategy.
Design Phase – We will provide you with an attention-getting web design, along with the website architecture and wireframes of each section with recommended content. Illustrations, copywriting, photography and video may be recommended and can be provided by CRA or by the client.
Development Phase – In this phase we will collect the content to fill each page of the site. We will search for and obtain stock photography as needed and build out the site’s pages with copy written by CRA or provided by the client. We then render and code the web design using WordPress, HTML, CSS, PHP and/or JavaScript as needed. The site will be developed in a testing area on our server, or yours if you prefer.
Deployment Phase – Once the test site has been reviewed and approved, we will move the site to the new hosting environment. We then test and correct the site based on a second round of feedback, uploading any additional materials (PDFs,video or other requested supplemental material).
SEO Phase – In order for the popular search engines to find and index your site we provide the initial SEO of keywords for each page, with page descriptions, and then build the site map. Additional and continual SEO is always recommended.
Mobile Site Adaptation – As a final step we adapt your new website so that it can be optimally viewed on mobile devices such as smart phones or tablets.