Recently I ran an ad campaign for a client on Facebook with the stated objective of increasing the number of people following their Facebook page by 25%. The ad offered free shipping for products ordered through August 6th. Before the … Continued
Measuring the success of any advertising campaign means keeping track of lead generation sources. For many companies this is a haphazard process whereby the first company representative to make contact with a prospect asks, “How did you hear about us?” … Continued
Why is it so important to build your online marketing through social networks? According to the New York Times, 65% of new business comes from referrals. The lifetime value of a referred customer is 16% greater than a non-referred customer, … Continued
Businesses know that maintaining an online relationship with customers involves providing helpful, timely information that customers can readily apply. Unfortunately, it can be a challenge sifting through the daily news to find what your readers want to know. Here are … Continued